Saul Bass – Logos

Work

A son to Jewish immigrants, Bass was born in New York in 1920. He finished high school at the age of 15 and had the opportunity to work with a very well-known designer named György Kepes at Arts Students League night school.

He worked in advertising and logo design for the first part of his career and moved to California in 1946. The average lifespan of one of his logos was 34 years, which is an amazing feat. Bass was so accomplished in the area of logo design because his focus was on creating iconic, yet simple designs. Some of his most successful logos include Bell, Kleenex, and AT&T.

Source: http://www.digitalartteacher.com/