La Pannocchia

Passion. Tradition. In bread we trust.
La Pannocchia is a delightful bakery spot in London.

The Concept: We start working on the design process following the words of Roberto Misani, co-owner of La Pannocchia “We prefer old Fashioned Style like small village bread”

Design: The letters, the colours, and the mood of all the assets must convey the idea of simple, delicious, and crusty bread. In the picture, you have to feel the smell of fresh bread baking in the morning.