Beko

The domestic appliance and consumer electronics giant Beko is asignificant presence in the European and British markets, as well as aroundthe Middle East and China—particularly among a younger demographic.Worldwide, a Beko-branded product is sold everytwo seconds.

The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The blue color in the logo is a brighter shade of the navy blue that Beko has traditionally used. In 2014, Beko entered into a sponsorship agreement with FC Barcelona, one of the most famous soccer clubs in the world, and the new visual identity appears on team jerseys and stadium signage

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Source: https://www.cghnyc.com/work/project/beko