Apollo Global Management
Apollo Global Management is the second largest American alternative asset management firm, with over $300 billion invested.
The new Apollo visual identity builds on the historic mark and green color. An elegant, streamlined wordmark was created in a new,more vibrant shade of green,and a complete overhaul of the firm’s print materials and digital assets was developed.
Our goal is to gain even wider recognition for Apollo’s investment record. The elegant new visual identity, messaging, and positioning highlight Apollo’s integrated approach, our deep bench of talent, and commitment to responsible investing.Ramona Boston,Global Head of Brand Marketing
Source: https://www.cghnyc.com/work/project/apollo
