Barney’s New York
“Barney’s” was a long-established New York institution known for medium-priced clothing for men and boys. When the ownership decided to upgradeto a high-fashion, high-priced emporium for women’s as well as men’swear, an elegant new logo was developed. By eliminating the apostrophe,adding the words New York, and using a classic typestyle, the store’s graphic and verbal identity was transformed.
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