Bloomingdales

Artist: Massimo Vignelli

Bloomingdale’s department store was celebrating their 100th anniversary in 1972 and hired Massimo Vignelli to give them a new graphic identity. This new identity included a custom typeface, Bloomingtype, which combines the typefaces Avant Garde and Futura.

Details

  • Title: Bloomingdales packaging edited
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 1972
  • Physical Dimensions: 120 mm
  • Original Language: English
  • Medium: color transparency
  • Industry: Retail trade
  • Function: packaging
  • Form: photographs
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: New York, New York, United States
  • Client: Bloomingdale’s
  • Category: graphic design

Source: https://artsandculture.google.com/asset/bloomingdales-packaging-vignelli-massimo/UQG1TeBBgge-yw?hl=en

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