Borregos Tec

As part ofthe broader reconsideration of the Tecnológico de Monterrey visualidentity,we redesignedthe university system’sathletics brand, “Borregos” (rams).

Buildingon elements familiar to student athletes, the Borregosram’s head symbolwas reimagined.A three-letterabbreviation for each campuscombines with thesymbol to create a coherent system for differentiating the various teams. With newuniforms,helmets, signage, and promotional materials for every sport and campus,the cohesivenew identity enhances the visibility andprestige of theuniversity’spresence across the nation and beyond.

Further information about the Borregos athletics program can be found here

Source: https://www.cghnyc.com/work/project/borregos-tec