Truth Branding
Truth Design Agency Branding
Branding CS
Slack – Michael Beirut
Work Slack is a collaboration hub that is changing the way people work and communicate, helping workers be more productive through a cloud-based set of proprietary collaboration tools. Pentagram has designed a new brand identity for Slack that captures the software’s simplicity and ease of use, updating its familiar hashtag logo to work consistently in different
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Mastercard
Work Brand identity to emphasize simplicity, connectivity and seamlessness. The iconic red and yellow intersecting circles of Mastercard are one of the world’s most recognized brands. Today the company launches an evolution of its brand identity featuring a new mark that highlights the connectivity and seamlessness of Mastercard and its payment systems. Designed by Pentagram, the identity
Gap Case Study
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest global specialty retailers due to its popularity amongst a broad demographic of consumers. In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its 20-year longstanding logo, giving rise
Milton Glaser – Jet Blue
jet Blue and I Love NY jetBlue was simply a project intended to integrate the identity of jetBlue with the I Love New York logo we had designed. In this case, the issue was to make these two separate logos look as though they wanted to be together Source: https://www.miltonglaser.com/case-studies/490/jet-blue-and-i-love-ny
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