Makai Branding
Makai Branding
Case study
Slack – Michael Beirut
Work Slack is a collaboration hub that is changing the way people work and communicate, helping workers be more productive through a cloud-based set of proprietary collaboration tools. Pentagram has designed a new brand identity for Slack that captures the software’s simplicity and ease of use, updating its familiar hashtag logo to work consistently in different
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Mastercard
Work Brand identity to emphasize simplicity, connectivity and seamlessness. The iconic red and yellow intersecting circles of Mastercard are one of the world’s most recognized brands. Today the company launches an evolution of its brand identity featuring a new mark that highlights the connectivity and seamlessness of Mastercard and its payment systems. Designed by Pentagram, the identity
Paula Scher – The Public Theatre
Work Since 1994, Pentagram has been involved with the graphic identity of the Public Theater, a program that would eventually influence much of the graphic design created for theatrical promotion and for cultural institutions in general. The original identity responded to The Public’s mission to provide accessible and innovative performances, creating a graphic language that reflects
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Paula Scher – Maps
Work MAPS presents 39 paintings, drawings, prints and environmental installations, including Scher’s commission for New York City’s Queens Metropolitan Campus. Many of Scher’s original paintings are huge—as tall as 12 feet—and the book reproduces the works in full and in life-size details that reveal layers of hand-painted place names, information and cultural commentary. The book’s jacket folds
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Gap Case Study
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest global specialty retailers due to its popularity amongst a broad demographic of consumers. In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its 20-year longstanding logo, giving rise
Milton Glaser – Jet Blue
jet Blue and I Love NY jetBlue was simply a project intended to integrate the identity of jetBlue with the I Love New York logo we had designed. In this case, the issue was to make these two separate logos look as though they wanted to be together Source: https://www.miltonglaser.com/case-studies/490/jet-blue-and-i-love-ny
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Milton Glaser – Brooklyn Brewery
Brooklyn Brewery Steve Hindy and Tom Potter, the originators of Brooklyn Beer, came looking for an identity over 30 years ago. They wanted the name Brooklyn Eagle, to which Milton replied, “Why sell a bird when you’ve got the whole borough?”. Brooklyn became the name and identity and the company has had an extraordinary sales history since then.
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