Milton Glaser – Bread Alone
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jet Blue and I Love NY jetBlue was simply a project intended to integrate the identity of jetBlue with the I Love New York logo we had designed. In this case, the issue was to make these two separate logos look as though they wanted to be together Source: https://www.miltonglaser.com/case-studies/490/jet-blue-and-i-love-ny
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Brooklyn Brewery Steve Hindy and Tom Potter, the originators of Brooklyn Beer, came looking for an identity over 30 years ago. They wanted the name Brooklyn Eagle, to which Milton replied, “Why sell a bird when you’ve got the whole borough?”. Brooklyn became the name and identity and the company has had an extraordinary sales history since then.
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