Conduent

Conduent has a significant share of the business-process services market.With almost 70,000 employees over 40 countries, they handle medical benefits for 15 states, 40 percent of worker’s compensation payments, and nearly half of the nation’s highway toll systems. On January 1, 2017, the leadership of the new Fortune 500 company Conduent—an independent spin-off from Xerox—rang the bell on the New York Stock Exchange at the opening of the trading year.

The new company needed a visual identity that would establish the brand quickly for its various audiences and would be distinct both from previous corporate entities and from the rest of the sector. The Conduent symbol is composed of three parallelograms coming together, representing the relationship between Conduent, its clients, and their customers. This configuration creates a forward-pointing arrow at the core of the design.Together with a bold, confident wordmark, the visual identity stands for a trusted, experienced company poised to hit the ground running.

Source: https://www.cghnyc.com/work/project/conduent