EBM
Work
STORMBRANDS brought a detailed understanding of our local market and the global business objectives that have created for us a clear approach that will take us to further success
Ayesha Januja, Marketing Director, EBM
NOURISHING LIVES, HEARTS, AND COMMUNITIES
EBM, one of Pakistan’s largest domestic food manufacturers, tasked us with their first significant brand refresh in over 50 years.
Since its establishment in Pakistan in 1966, EBM has maintained its position as a trusted household name, manufacturing over 100 million biscuits that are consumed daily in the country. Now exporting to 25 countries across Europe and the GCC region, EBM needed a new flexible identity to support a completely refreshed brand purpose and global profile.
To modernise the identity of a brand established in the 1960s, we had to significantly rethink the brand from its core whilst respecting its heritage. Over time, the corporate and portfolio consumer brands had become indistinct from each other. We introduced a brand architecture to clarify each brands role for the business but still allowing them to work side-by-side.
With a purpose-first approach, StormBrands helped to take the brand purpose and drive it into action through a fresh and authentic brand design strategy. This included a clearly defined CSR programme which continues EBM’s support for local hospitals and road-building projects in Pakistan among other initiatives.
The new EBM brand identity is a celebration of our ‘nourishing lives, hearts and communities’ brand purpose. A powerful graphic expression of what EBM does, the company’s new logo combines three unique elements to form a distinctive symbol that sits at the heart of the brand.
Source: https://stormbrands.co/work/tropicanaplus/
