Health Partners

For decades, Minneapolis-St. Paul residents have relied on the insurance and healthcare facilities of HealthPartners. In the face of a changing healthcare industry, HealthPartners combined with other Twin Cities providers, including Park Nicollet, another major healthcare nonprofit in the area. A new graphic system was needed to tie together a range of hospitals and other facilities.

he new HealthPartners symbol emphasizes partnership, resonates with the visual history of both HealthPartners and Park Nicollet, and is flexible enough to accommodate a complex brand architecture. The symbol suggests the relationship of care, with the patients and members in the center.

The new symbol captures elements from the legacy identities of the two merging organizations.

Source: https://www.cghnyc.com/work/project/health-partners