Morrisons Organic

Work

Organic – beautifully fresh and contemporary

With people becoming more mindful of their food choices, they are increasingly turning to organic produce. But with the premium cost associated with it, Morrisons wanted to rethink their ‘Organics’ proposition and reassure their customers that healthy eating was still great value. Our ‘Let’s Eat Better Together’ platform is designed to be accessible to all, inviting a shift in mindset where everyone is welcome to play their part. That’s reflected in the spirit of the new identity which is rich in layers, diversity and connection to the earth.

Source: https://stormbrands.co/work/morrisons/