Morrisons Free From
Work
Free From – The perfect balance of trust & taste
With more wellness and nutritional choice available than ever before, it’s no longer enough to just talk about what you haven’t got by way of allergen certification. You have to appeal as a brand and deliver on taste. By shifting the emphasis from being a rational choice to one based on personality and flavour, we helped create mainstream appeal across the more than 100 SKUs of Morrisons Free From range.
Source: https://stormbrands.co/work/morrisons/
