HarperCollins Publishers

When the publishers Harper & Row, with their logo of a torch, merged with Wm. Collins, with its fountain symbol, we had the opportunity to create a mark to celebrate and identify this union. The resulting design joins the essence of both symbols—fire and water—into anew icon for the new company, HarperCollins.

Source: https://www.cghnyc.com/work/project/harpercollins-publishers