Hearst Communications Hearst Corporation’s media business is diverse and wide-ranging. We designed a bold new logotype and visual brand architecture that enables the company to identify its many divisions and products in a consistent,distinctive, and elegant manner. The identity was launched concurrently with the opening of the landmark Hearst Tower in New York City, designed […]
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Health Partners For decades, Minneapolis-St. Paul residents have relied on the insurance and healthcare facilities of HealthPartners. In the face of a changing healthcare industry, HealthPartners combined with other Twin Cities providers, including Park Nicollet, another major healthcare nonprofit in the area. A new graphic system was needed to tie together a range of hospitals
Harvard University Press In developing a new trademark for Harvard University Press, we set out to unite the Press across imprints and media, to solidify its visual identity as it expands into the digital age of publishing, and to help increase the Press’s recognition. One essential consideration was to find a balance along the continuum
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HarperCollins Publishers When the publishers Harper & Row, with their logo of a torch, merged with Wm. Collins, with its fountain symbol, we had the opportunity to create a mark to celebrate and identify this union. The resulting design joins the essence of both symbols—fire and water—into anew icon for the new company, HarperCollins. Source:
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Guggenheim Partners A group of investment advisory and asset management services owned by the Guggenheim family and a group of partners was brought together under the well-known Guggenheim name. A distinctive logotype and a bold purple color serve as the primary identification for all components of the group.Today, with over 2,400 staff located in 17
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Grupo Imagen The Mexican broadcast television market was long dominated by two giants: Televisa and Azteca. In 2016, a third media brand joined them: Imagen. Imagen unites several major online, print, radio, and television brands under a single banner,with programming in news, entertainment, sports, and lifestyle.Highlighting the company’s central theme of inclusion and diversity, the
Grey Advertising Good trademarks usually have some element that makes them memorable.The expected color for Grey Advertising is grey. But to make the logotype for this global agency stand out, we avoided the obvious by making Grey red. Source: https://www.cghnyc.com/work/project/grey-advertising
Flatiron Health The graphic identification for this large Spanish-language television network features a bold abstract letter “U”, which, with the upper left quadrant turned, also suggests an exuberantly colorful bird Source: https://www.cghnyc.com/work/project/flatironhealth
Fields, Frisco TX When the last major open-land parcel in Frisco, Texas became available for development, a joint venture of the real estate arm of Hunt Consolidated and the Karahan Companies planned a new kind of community. The Fields Estate is a unique piece of land, formerly owned by rancher Burt Fields, with several creeks
EPA The abbreviation for the United States Environmental Protection Agency is the EPA, and these initials are widely spoken and recognized. To take advantage of this fact, we developed a graphic identity that emphasized the initials and connected them to a simplified version of the seal that previously was the agency’s only identification mark.In 2017
