Yo Sushi
YO! Sushi—Brand -Branding for restaurant chain YO! Sushi. An updated logo together with extensive brand guidelines. At the core of the rebrand is a 200 page brand book, presented in a bespoke Japanese bento box. The guidelines include an eclectic mix of graphic assets referencing iconography from Tokyo.Design/Agency: Paul Belford Ltd. London-based graphic design studio Paul Belford Ltd. worked […]