Daydreaming

go itself is ‘developed’ from the negative space of lettering in a way that parallels developing film in a darkroom, with multiple alternates of each letter representing the stages of that process.

Daydreaming with Stanley Kubrick

2016
Somerset House
London

Daydreaming with Stanley Kubrick was an exhibition of art inspired by the master film maker. It showcased 50 works by a range of artists and filmmakers, actors and musicians including Doug Aitken, Haroon Mirza, Michele Lamy and Sarah Lucas.

The marketing campaign aimed to tie the act of daydreaming with the ‘organ of vision’, by producing a series of representations of the eye as referenced in Kubrick’s films. The eyes are mixed and matched for different applications to evoke different themes, emotions and aesthetics.

The typographic makeup of the exhibition title is inspired by the typography used in the marketing material for Kubrick’s films. It pays homage to Kubrick’s appreciation for using distinctive typography. When viewed together, the eyes and the exhibition title form an abstract face. The colour palette produce an arresting high-contrast combination and recalls Kubrickian themes,

Source; https://barnbrook.net