Life’s little wins
Work
Working closely with the Tropicana R&D team we were able to understand the new active ingredients in each variant and define a more emotive approach. That enabled our new creative strategy ‘Life’s little wins’ to deliver exactly what people are looking for: a healthy boost in a single hit. The resulting pack designs are centred around our crafted + symbol which serves as a graphic shortcut to signify ‘more’. To support this fresh new approach, we also developed a distinct new personality, which included a verbal identity expressed through a set of benefit-led product names and descriptors across the range.
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Source: https://stormbrands.co/work/tropicanaplus/
