Guggenheim Partners

A group of investment advisory and asset management services owned by the Guggenheim family and a group of partners was brought together under the well-known Guggenheim name. A distinctive logotype and a bold purple color serve as the primary identification for all components of the group.Today, with over 2,400 staff located in 17 cities throughout the United States, Europe, and Asia, the firm manages over $270 billion in assets under management.

Source: https://www.cghnyc.com/work/project/guggenheim-partners