Chase Bank The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank, then the largest commercial bank in New York and the second largest in the United States. At the time, few American corporations used abstract symbols for their […]
CFA Institute The premier association of investment professionals around the world, CFA Institute sets high standards for its charter holders’ credentials and ethics. The CFA Institute needed to establish its own clear identity for its diverse societies and publications, one separate from its primary CFA Charter program. CFA Institute’s new visual identity unifies seven lined
CB Richard Ellis The commercial real estate and investment group CBRE is the largest company of its kind in the world with over 90,000 employees, 480 locations,and more than $13 billion in assets. Formed as a merger between the former Coldwell Banker (CB Commercial) and Richard Ellis International,the combined entity required a strong, distinctive identity
Brown’s University Brown University’s seal has been used in various forms to identify the university for over two centuries. We redesigned the seal for clarity, without losing any of its basic recognizable qualities, and a key recommendation was to use the name Brown with the seal at all times. Source: https://www.cghnyc.com/work/project/brown-university
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Borregos Tec As part ofthe broader reconsideration of the Tecnológico de Monterrey visualidentity,we redesignedthe university system’sathletics brand, “Borregos” (rams). Buildingon elements familiar to student athletes, the Borregosram’s head symbolwas reimagined.A three-letterabbreviation for each campuscombines with thesymbol to create a coherent system for differentiating the various teams. With newuniforms,helmets, signage, and promotional materials for every sport
Bemis Company Founded in 1858, Bemis Company, Inc. is a Fortune 500 company that manufactures flexiblepackaging and pressure-sensitive materials for major food, consumer products, and healthcarecompanies around the world. By 2013, Bemis operated 10 decentralizeddivisions, each ofwhich used its own visual identity and name, some incorporating the name Bemis into theiridentities and others not. Chermayeff
Beko The domestic appliance and consumer electronics giant Beko is asignificant presence in the European and British markets, as well as aroundthe Middle East and China—particularly among a younger demographic.Worldwide, a Beko-branded product is sold everytwo seconds. The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The
Beehouse . Beehouse is a fashion and lifestyle brand geared toward young people in Seoul, Korea. The bold symbol takes the hexagonal shape integral to a beehive’s structure and combines it with a vertical stem to clearly form a distinctive initial letter B. Source: https://www.cghnyc.com/work/project/beehouse
