Brown’s University Brown University’s seal has been used in various forms to identify the university for over two centuries. We redesigned the seal for clarity, without losing any of its basic recognizable qualities, and a key recommendation was to use the name Brown with the seal at all times. Source: https://www.cghnyc.com/work/project/brown-university
Brown’s University Read More »
Borregos Tec As part ofthe broader reconsideration of the Tecnológico de Monterrey visualidentity,we redesignedthe university system’sathletics brand, “Borregos” (rams). Buildingon elements familiar to student athletes, the Borregosram’s head symbolwas reimagined.A three-letterabbreviation for each campuscombines with thesymbol to create a coherent system for differentiating the various teams. With newuniforms,helmets, signage, and promotional materials for every sport
Bemis Company Founded in 1858, Bemis Company, Inc. is a Fortune 500 company that manufactures flexiblepackaging and pressure-sensitive materials for major food, consumer products, and healthcarecompanies around the world. By 2013, Bemis operated 10 decentralizeddivisions, each ofwhich used its own visual identity and name, some incorporating the name Bemis into theiridentities and others not. Chermayeff
Beko The domestic appliance and consumer electronics giant Beko is asignificant presence in the European and British markets, as well as aroundthe Middle East and China—particularly among a younger demographic.Worldwide, a Beko-branded product is sold everytwo seconds. The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The
Beehouse . Beehouse is a fashion and lifestyle brand geared toward young people in Seoul, Korea. The bold symbol takes the hexagonal shape integral to a beehive’s structure and combines it with a vertical stem to clearly form a distinctive initial letter B. Source: https://www.cghnyc.com/work/project/beehouse
Bechtel Corporation The largest construction and engineering company in the United States, Bechtel Corporationis one of the most influential privately held, family-run businesses in the world. The companybegan operations in 1898, building railroads in the American West,and over the years gainedan impressive reputation for tackling large and difficult problems around the world: theHoover Dam, the
Bechtel Corporation Read More »
Avery The familiar Avery brand had long been produced by the Avery Dennison Corporation, until its purchase by CCL industries. The renamed division, Avery Products Corporation, needed a revised visual identity to clearly distinguish it from Avery Dennison(which continues to use the red paperclip triangle designed by Saul Bass). The challenge was to find a
Apollo Global Management Apollo Global Management is the second largest American alternative asset management firm, with over $300 billion invested. The new Apollo visual identity builds on the historic mark and green color. An elegant, streamlined wordmark was created in a new,more vibrant shade of green,and a complete overhaul of the firm’s print materials and
Apollo Global Management Read More »
Animal Planet In Fall 2018 Animal Planet launched a comprehensive new brand identity,centering the network’s programming around the childhood joy and wonder of animals by bringing people up close in every way. The channel is currently in 360 million homes in more than205 countries and territories. Animal Planet blends personal connections with animals and powerful
Barney’s New York “Barney’s” was a long-established New York institution known for medium-priced clothing for men and boys. When the ownership decided to upgradeto a high-fashion, high-priced emporium for women’s as well as men’swear, an elegant new logo was developed. By eliminating the apostrophe,adding the words New York, and using a classic typestyle, the store’s
