Shiseido Inoui ID 2002ShiseidoTokyo Inoui ID is a long established brand. Shiseido felt like the visual identity needed a refresh. We designed the logo and a complete typeface that was used on packaging, advertising and in-store graphics, in collaboration with Shiseido’s in-house design team. The typeface uses simple forms, elegantly drawn to reflect both a modern and feminine look. Source; https://barnbrook.net/work/
2004Mori Arts CenterTokyo Branding for a cultural organisation situated at the top of Roppongi Hills in Tokyo. It is made up of 5 subsections: Mori Art Museum – a contemporary art museum, Tokyo City View – an observation gallery, Roppongi Hills Club – a group of clubs & restaurants, Tokyo Sky Deck – a conference centre and Roppongi Academy Hills – a business
2007ShiseidoTokyo Barnbrook were asked to create a new logo for Shiseido’s men’s fragrance Zen. The final mark uses the same letterform for the Z and the N to symbolise simplicity. It is drawn using a serif form to give a timeless, classic feel. Source; https://barnbrook.net/work/
BOOK DESIGN 2022 South London Gallery London Open Plan is a long-running public art program by the South London Gallery, in which they run community-led arts projects with the residents of local housing estates. We worked with the gallery on a comprehensive book summarising the project so far. The design reworked commonplace graphic elements from
COP21 2015BrandalismParis In collaboration with UK group Brandalism, 600 ad spaces at bus stops in Paris were hijacked. ‘Official’ adverts for brands including Total, Mobil and Volkswagen were replaced with fake ones criticising the companies’ environmental credentials. Source; https://barnbrook.net
go itself is ‘developed’ from the negative space of lettering in a way that parallels developing film in a darkroom, with multiple alternates of each letter representing the stages of that process. Daydreaming with Stanley Kubrick 2016Somerset HouseLondon Daydreaming with Stanley Kubrick was an exhibition of art inspired by the master film maker. It showcased 50
2020BonnefantenMaastricht, Netherlands The Bonnefanten is an arts museum in an idiosyncratic setting, based in an unusual building designed by Italian architect Aldo Rossi. The quirky architecture, key to the museum’s personality, inspired an outspoken typographic identity. Illustrated architectural forms are bolted onto three different custom typefaces, each inspired by a different point of art history:
Darkroom2018PartizanLondon Darkroom is a platform by Partizan, the established film production studio, for showcasing a curated roster of young directors that challenge the industry status quo. Barnbrook created an identity that draws influence from the anarchic energy of 60s counter-cultural magazines such as Oz, reinterpreting their vibrant use of collage and colour for a contemporary, digital
