Seemingly simple, Brody Associates’ evolved marque for Christian Dior was created to retain its iconic characteristics and prestige positioning yet make it a highly practical object in application. We created it as a connected design with an interchangeable vertical axis, allowing it to be used as a single piece stamp or component. Client: LVMH Project: Christian Dior Marque Specialism: brand […]
SPC came to Brody Associates to bring a more contemporary sense of playfulness and movement across their Dunkin’ Donuts franchise touchpoints, from packaging and in-store to digital platforms. The resulting creative direction dynamically combined scaled type, bold forms, patterns, color, and motion. Client: SPC Project: Dunkin’ Donuts Graphics Specialism: creative direction Credits: Paris Croissant Co., Ltd. Source: https://brody-associates.com/
Balanced with the graphic art deco traditions of early 20th-century French design, the visual identity for Paris Baguette shows a clean and minimal modern style. Named “La Belle Vie” (The Good Life), the identity aims to be essentially modern European, while also retaining a sense of Paris and France. Visual elements like evolved logotypes, marques
Coca-Cola has revealed its new typeface designed by British graphic designer Neville Brody, marking the first time that the brand has had its own unique font in its 130-year history. Named TCCC Unity – an acronym of The Coca-Cola Company – the typeface was unveiled last week at the Museum of Design Atlanta by Coca-Cola’s vice president of global design, James
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About Neville Brody Neville Brody is a renowned English graphic designer. He completed his design education in Britain during the classic era of designing in the 1970s. Neville began his tryst with graphic design in 1976, when he enrolled in the Bachelor in Arts program in graphics at the London College of Printing. His work
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Artist: Massimo Vignelli Bloomingdale’s department store was celebrating their 100th anniversary in 1972 and hired Massimo Vignelli to give them a new graphic identity. This new identity included a custom typeface, Bloomingtype, which combines the typefaces Avant Garde and Futura. Details Source: https://artsandculture.google.com/asset/bloomingdales-packaging-vignelli-massimo/UQG1TeBBgge-yw?hl=en
Artist: Massimo Vignelli The Handkerchief chair, designed for the Knoll furniture company by Lella and Massimo Vignelli and available in a range of colors, offers a playful take on the traditional stacking office chair. The flowing shape of its synthetic seat is ergonomic and suggests weightlessness, like a handkerchief floating in the breeze. The fruitful,
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Artist: Massimo Vignelli Massimo studied architecture before founding the Vignelli Office of Design and Architecture in 1960 with his wife, Lella. The pair established Vignelli Associates in 1971, a vehicle for focusing on projects that incorporated their industrial, furniture and graphic design talents. In 1967, Bobby Cadwallader retained Massimo Vignelli to create a new graphics
Artist: Massimo Vignelli When New York’s independently managed subway lines came under centralized governmental control in 1953, it became clear that the perplexing experience of navigating the vast network needed to be addressed. This subway map was an attempt to simplify an earlier three-colorversion that was geographically accurate but visually confusing. It emerged from a
