Work Working closely with the Tropicana R&D team we were able to understand the new active ingredients in each variant and define a more emotive approach. That enabled our new creative strategy ‘Life’s little wins’ to deliver exactly what people are looking for: a healthy boost in a single hit. The resulting pack designs are […]
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Work Tropicana – Bursting Back on The Scene To build on the mainstream appeal of its core range, and appeal to young health hackers looking for easy ways to get more ‘good stuff’ into their bodies, we helped Tropicana launch their new vitamin-rich juice range: Tropicana+. Replacing Tropicana Essentials, it meant the brand could now
Work Free From – The perfect balance of trust & taste With more wellness and nutritional choice available than ever before, it’s no longer enough to just talk about what you haven’t got by way of allergen certification. You have to appeal as a brand and deliver on taste. By shifting the emphasis from being
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Work Organic – beautifully fresh and contemporary With people becoming more mindful of their food choices, they are increasingly turning to organic produce. But with the premium cost associated with it, Morrisons wanted to rethink their ‘Organics’ proposition and reassure their customers that healthy eating was still great value. Our ‘Let’s Eat Better Together’ platform
Work Counted – flavour without compromise Calorie-controlled meals is a hugely popular and ever-growing category for Morrisons. To help their own label brand ‘Counted’ make the most of this opportunity, we dialled vibrancy and indulgance up to the max with a bold new identity that now stands out amongst even the most dynamic competition. Dieting
Work From the makers of Bailley water comes the newest range of mixers crafted to enhance the experience of your favorite drinks. We created the branding & packaging design for the launch of the product line. We brought the branding to life through custom flourishes and ornaments inspired by the shape of a single droplet
Work Frooti is one of India’s oldest and most loved juice brands. For the first time in 30 years, they were ready to unveil their new logo, which was designed by Pentagram. Frooti asked our team to create a visual language and strategy for launching the brand across print, social, web, games and TVC. The
Work Parle Agro has been a pioneer, creating bold & innovative products and iconic brands since 1985. Headquartered in Mumbai, Parle Agro is India’s largest beverage company, harnessing the abilities of 5,000 employees and 76 state-of-the-art manufacturing facilities, quenching the thirst of every Indian. We developed a custom logo font for Parle Agro inspired by
Work Artz is a development project in Mexico City with both high fashion and commercial shopping stores, galleries, parks, cafes, public art, movie theaters and more. The branding we created is clean and bold, utilizing block coloring from shapes derived from the building architecture. The branding launched alongside a photo-driven campaign called “We Are Open“.
Work Plenty is an indoor vertical farming company that uses less space and fewer resources to grow flavorful produce. Imagine fruits and veggies replacing chips and soda. They came to us for a rebrand with two goals. The first was to convey the uniquely craveable flavor of Plenty produce. The second was to create a
